There are really only three companies in the world that produce oil filters, and then other companies buy them and put their name on them. My mechanic buddies would always tell me to avoid Fram and buy a Wix filter. In their words, the Fram filters were cardboard crap. This video explains oil filters better than my buddies could. After all, a picture is worth a thousand words.
I've been putting Wix filters on the bike. Since the car is under warrantee, it gets whatever filters the dealership puts in. But once I start changing that oil as well, it'll be getting a Wix.