Remember when the States sued Big Tobacco...

...and the joke often heard was that soon people would be suing fast food restaurants for getting them fat?

Well, it's beyond that now. There are actually elected officials in Washington and lobbyists elsewhere who are calling for the Federal Government to step in and curtail the marketing and consumption of fatty and fast foods.

Oh, and guess who these wacky Leftists are starting with, guess who is most at risk, guess who is being exploited, guess who is being targeted, guess who The Left are slogging off to their McJihad for every day. Guess.

Know the answer?

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Of course. It's the children, stupid.

Kelly Brownell, professor of psychology at Yale University, calls all this the "toxic food environment" and shows examples - baby bottles with soft drink logos and bibs labeled "Future Whopper Eater."

Children especially are getting bombarded. In a typical year, some 10,000 ads are seen by children; 95 percent of those are for candy, soft drinks, fast food and sugared cereals, Brownell said.

"If healthy foods were advertised as much as unhealthy, maybe we'd have a chance," he said.

Brownell says restrictions should be placed on characters used in advertising aimed at young people - much like they were for R.J. Reynolds' Joe Camel. He'd like to see Ronald McDonald eat his last fries and disappear.

"There is no evidence that the federal government is doing anything to address the problem," Brownell says.

RedNova News: Political Debate Looms Over Obesity

Update: Cox and Forkum have moreon this, and a good cartoon.