Last week a retailer of outdoor equipment, REI, suspended all purchases of Vista Outdoors goods. Vista is the parent company for many brands you might normally see in outdoor stores including Camp Chef, Giro, Bell, Camelbak and Blackburn. Vista is also well-known in the shooting sports industry for brands such as Federal Premium Ammunition and Savage Arms.
“REI does not sell guns. We believe that it is the job of companies that manufacture and sell guns and ammunition to work towards common sense solutions that prevent the type of violence that happened in Florida last month.” (read REI’s full statement) The apparent underlying logic is that Vista Outdoors should be policing customers and fighting crime should be part of gear maker’s business model.
Let's look at the numbers, Bob!
Since 1976 REI has donated $77 million to conservation. Last year they donated $9.3 million to the outdoors. Those may sound like big numbers until held up against annual sales of $2.56 billion. This means that REI donated just one-third of 1% of sales to support the wild places from which it garners mountains of money.
In 2017 alone Vista Outdoors’ brands generated $87 million for the Federal Aid and Wildlife Restoration Act—more money in a single year than REI donated in 42 years. Hunters and target shooters are paying a premium on products in support of the outdoors. REI is profiting from shooting sports’ investment, then pointing a scolding finger with the hand opposite the one clutching cash.
REI can now kiss my hairy ass. The place is full of pretentious assholes to begin with - the only reason I shopped there was because they had the shoes I wore for running. But I can find those shoes elsewhere at this point, and the other camping gear can be found anywhere else as well. Piss on REI.