One big surprise, however, is the NFL. It ranks as the sixth most divisive brand, with a +39 approval rating from Democrats, but a -11 among Republicans.
This is particularly noteworthy, given that no other major sport has a negative rating (even NASCAR scores a +18 among Democrats), and the fact that the NFL's fan base tends to skew Republican. One survey found that registered Republicans were 21% more likely to be pro football fans than Democrats.
Fuck the fucking fuckers, and I hope their ratings, and the ad revenue that comes with them, continue to decline. They got woke. Now they can go broke.